Thursday, October 22, 2009

What Would You Want?

If you had a missing tooth, would you prefer an implant? In truth, the choice is probably very obvious. You’d go for the implant because you thoroughly understand its many advantages over other options.

For most patients, the choice isn’t so obvious because they seldom fully understand the benefits of implants.

To help better illustrate the point, here’s a pretty drastic example. Let’s suppose someone—we’ll call him Joe—were to lose a leg. Will he be satisfied with an inexpensive artificial limb? Not likely.

Our friend Joe will want the latest articulating prosthesis because he knows it enables its users to walk as naturally as if they had their real leg. He has probably seen these marvelous devices in the news or seen someone walking around with one of them. He knows that choosing this prosthesis means his quality of life will be much, much better. His choice is pretty obvious.

The choice of implant versus other options should be as obvious for patients as it would be for you. If you are passionate about implants, that passion should be contagious. Once you properly excite and motivate patients regarding implants, they quickly become implant advocates.